Selected work
BSA Legal: brand and website for an entertainment law firm.
| Scope | Detail |
|---|---|
| Role | Brand, design system, Webflow build |
| Stack | Webflow, GSAP, n8n, Mailchimp |
| Live | bsa.legal |
Services
Brands, design systems and websites.
Designed and built by the same senior pair of hands.
I design the identity, turn it into a system, and ship the site on the platform your team can run. 12+ years of client work, with the illustration and motion that keep a brand from looking like a template.
- Brand, design system and build in one place
- Research and CRO before any redesign
- Webflow, WordPress, React or Shopify, chosen for your team
Builds on 
Clients in the US, Canada, Germany and Brazil · Remote, US hours
Selected work
Molina Chambô: from brand to live site in 2.5 months.
| Scope | Detail |
|---|---|
| Role | Brand, design system, Webflow build |
| Stack | Webflow, n8n, Clarity |
| Live | molinachambo.com.br |
Selected work
PineLake Broken Bow: direct booking for luxury cabins.
| Scope | Detail |
|---|---|
| Role | Website design and build, part of the brand |
| Stack | WordPress, ACF Pro, Hostfully API |
| Live | pinelakebrokenbow.com |
Selected work
Lemmbra Olympiad: a platform for a language olympiad.
| Scope | Detail |
|---|---|
| Role | Brand, design system, Webflow build |
| Stack | Webflow, Memberstack, API integration |
| Backed by | German Embassy in Brazil, UFF, UFPR |
Selected work
Green Nation Collective: a home for a social impact network.
| Scope | Detail |
|---|---|
| Role | Design, design system, Webflow build |
| Engagement | Subcontractor for Qodeture |
| Stack | Webflow, GA4, GTM |
Selected work
Waipono Farms: a regenerative farm community in Maui.
| Scope | Detail |
|---|---|
| Role | Design, design system, Webflow build |
| Engagement | Subcontractor for Qodeture |
| Stack | Webflow, GA4, GTM |
Engagements
Three ways to start.
Not sure which one fits? The first call sorts that out.
Website design and build
For brands that need a site as good as the work they do.
- UX, UI and a small design system in Figma
- Built on Webflow, WordPress, React or Shopify
- CMS your team edits without breaking layouts
- Forms, tracking and integrations wired in
6 to 10 weeks
From $9,000
Brand identity and design systems
For companies whose look no longer matches where they are going.
- Logo system, color and type
- Guidelines your team and vendors can follow
- Design tokens and components in Figma
- Ready to carry into the website
3 to 6 weeks
From $6,000
CRO audit and redesign
For sites with traffic that is not turning into calls.
- Review of up to 5 key pages, desktop and mobile
- Analytics and heatmap read-out
- Prioritized fix list with effort
- Redesign of your most important page in Figma
2 to 3 weeks
From $2,500
Brand and website together start at $14,000.
For agencies
White-label design and build for agencies.
I have worked as a subcontractor for agencies in the US and Canada, and inside teams at On The Map, ilegra and BT Marketing. I join your Slack, Jira or Asana, follow your process and hand over clean, documented files.
- Design, development or both
- White-label, NDA friendly
- Monthly capacity or per project
- Rates on request
Stacks & skills
Everything a site needs, under one roof.
Twelve years of client work across design, front-end and motion. I pick the stack for how you will run the site after launch, and I bring the brand, illustration and motion skills most developers outsource.
Websites & CMS
Marketing sites your team can edit on their own, without breaking the layout.
Webflow WordPress Framer Brand identity
Logos, color, type and guidelines with a clear point of view.
Illustrator 
Figma Design systems
Tokens and components in Figma that developers build without guessing.
Figma 
Variables 
Storybook CRO & analytics
Find where visitors drop off, then fix the pages that bring in revenue first.
GA4 
GTM 
Clarity 
Hotjar Custom front end & e-commerce
React, Next.js and Shopify Hydrogen for when a page builder is not enough.
React 
Next.js Shopify Hydrogen Illustration, motion & sound
Custom illustration, interface animation and original sound, so the brand never looks generic.
Illustrator 
After Effects 
GSAP 
Ableton What you get
You'll know exactly what you're paying for.
This list goes into your proposal before we start. If something is not on it, you do not pay for it. If you want something added, we talk about it first.
- things you get, in writing
- 6
- a short call or Loom update
- Weekly
- of fixes after launch
- 30 days
Your proposal · Website build
In your proposal What's included
- Week 1
Conversion audit
I dig into your analytics and heatmaps to see where visitors drop off and why.
- Week 1 to 2
Sitemap and wireframes
We plan each page around the questions your buyers ask before they reach out.
- Week 2 to 4
UI design in Figma
Desktop and mobile designs you approve before anything gets built, plus a small design system your team can reuse.
- Week 4 to 7
Build + CMS
Built on the platform that fits your team, with a CMS you can edit without calling me.
- Week 6 to 7
Tracking and integrations
Forms, CRM and analytics wired up, so from day one you know where every lead came from.
- Week 8
Launch + handover
I launch, record a walkthrough video for your team and stay around for 30 days to fix anything that comes up.
We agree on this together before I build anything Ask for a sample proposal
How it works
From first call to a site that sells.
2
weeks
From yes to first designs.
You see the plan before you pay for the build.
Week 1
Discovery
I review your site, analytics and competitors, and send a written plan.
Week 2 to 4
Design
Wireframes, then UI in Figma. You approve before anything gets built.
Week 4 to 7
Build + launch
Built on your stack, then tracking and QA. Forms and calls are recorded from day one.
Month 2+
Measure + improve
A monthly report and the next round of tests, if you want to keep going.
Before you hit send
Common questions.
What does a project usually cost?
Websites start at $9,000, brand identity at $6,000 and CRO audits at $2,500. After the first call you get a fixed price range in writing, before any commitment.
Which platforms do you work with?
Webflow, WordPress, Framer, Shopify and React or Next.js. I recommend one based on who will run the site after launch.
Do you work white-label with agencies?
Yes. I have worked as a subcontractor for agencies and inside agency teams. Rates depend on scope and monthly capacity, so we agree them on a call.
Do you sign NDAs?
Yes, and I have signed many. Before we look at any files.
What time zone do you work in?
Brasília time (UTC−3). Calls in my afternoon and early evening, which is late morning to afternoon in US Eastern and the end of the day in Europe. Async the rest of the day.
Who owns the work?
You do. Files, accounts and code are yours after the final payment. I keep the right to show the project in my portfolio and marketing.
How fast can we start?
Usually within two weeks, sooner if your deadline needs it. Ask for the current availability.